In any start up journey, Value Proposition Design should feature from the early stages of design and throughout product or service development .
Key benefits:
- Organise your customer discovery research and outcomes
- Test and measure low fidelity prototypes and make the most of your budget
- De-risk your new product or service and strengthen your financial strategy
- Enable you and your team to find the “Fit” between what your customers want and need and the value you are creating with your product or service features
Moving from a smart idea to a product or service that’s market ready,is exciting, challenging and can, if not managed well, feel like seating on the front seat of a runner away roller-coaster.
In our Innovation Incubator programs, our sessions on Value Proposition Design form a core element of the program that helps draw together Feasibility, Desirability and Viability. #
In summary – does it work, do the finances add up and who’s going to buy it?
Through a low cost and low risk process – you and your team can learn together and demonstrate to your funding body or investors your rigorous approach to sustainable innovation,